Branding

Logo, color scheme, typography, and other design elements

Digital art

Vector, raster illustrations and digital paintings

UX &UI

User experience and User interface design for all digital media

UIUX Case study

Artistic
Art online store platform

Project duration
2 months

Role

Generalist UX designer
User Research
Prototyping
Testing
Visual design

About this project

An art online purchasing software called Artistic enables users to quickly and conveniently like and buy artworks through the app. Users can also order an artwork through an order form to generate original work or a copy of an already existing artwork.

Problem statement

It can be challenging for people with busy schedules to balance work and free time. People need an easier and quicker approach to buy art for their homes or to give as gifts to their loved ones or friends because of all their busy schedules.

Emphathize

Ideate

Test

Define

Prototype

Empathize

User Search

Take from the research

The majority of people typically visit art exhibitions and galleries to buy art and talk about it. As a result, it is crucial for galleries to display the artwork and provide a way for people to get in touch with the artists to learn more about it. This allows users to like, buy, and book pieces of art that meet their needs.

I conducted a study using quantitative techniques to learn more about the users. My study objectives include determining why people buy art and the difficulties they encounter when doing so.

It can be challenging for participants with hectic schedules and restricted places to visit an art exhibition or gallery. If they need to gift an artwork for an unique occasion, they frequently find it challenging to get it.

Empathize

Key persona

By combining the results from user research , I created the two persons as a representatives for better understanding of the users.

Ajit's sample key persona with Goals and frustrations

Empathize
User Journey

By combining insights from the user research, I created user personas and goal statements to empathize more about the actual users.

Userjourney map with action, task list, emotion and improvement opportunities

Information architecture

After defining and ideating the possible solution for the user needs and problems, I started creating information architecture and user flow to organize the informations.